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Bottomline Technologies: BACSTEL-IP Migration


Brief
Help Bottomline Technologies sell itself as the solution to helping companies migrate their payment systems to the incoming electronic method. 

Solution
We created a migration campaign that ran for the whole year. Using the theme of travel, we created Direct Mail packs featuring fold-out maps and postcards that gave travel warnings to help flag the issue for customers, and position Bottomline's services as the solution.

Role
Helped write copy throughout the campaign 

  The Campaign   Our travel theme featured fold-out maps and postcards that gave travel warnings to help customers think about planning their move to the incoming system.

The Campaign 
Our travel theme featured fold-out maps and postcards that gave travel warnings to help customers think about planning their move to the incoming system.

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