Theranostics Made Simple

GenesisCare: Theranostics Made Simple

Brief
Explain theranostics treatment to cancer patients in way that was informative, informal, yet sensitive. In under two minutes.  

Solution
Together with the team at SoWhat, we created this short, motion-graphics piece. The animation takes a light-hearted, but informative approach to explaining a potentially confusing form of cancer treatment.  

Role
• 
Developed the voiceover script

• Worked with the voiceover artist to record the soundtrack

Theranostics Made Simple

How do you explain a complex cancer treatment in a sensitive and informative way? In under two minutes. We developed this short motion-graphic film to help patients understand this effective treatment.