frog design: Dacadoo

Make a new health engagement platform accessible and enjoyable for all users.  

We developed an energetic, encouraging and lighthearted tone of voice that made improving your health fun, not scary or preachy.

Developed the tone of voice guidelines

• Wrote all the in-app copy

• Helped develop the suer experience journey

Screenshot 2019-01-10 at 16.15.05.png
Screenshot 2019-01-10 at 16.15.18.png
Screenshot 2019-01-10 at 16.15.43.png