Inspiring young players to perform better through access to the players they adore. 

Nike Football: Master Accuracy


Brief
Create and deliver content for the accuracy section of the Nike Football+ training programme.

Solution
We delivered online drills that helped young players improve their game through access to pro-level training, featuring the players they idolised.

Role
Wrote all the site copy supporting the training programme

  The Campaign  Access to the players and coaching staff at Juventus FC gave young players a training experience like no other.

The Campaign
Access to the players and coaching staff at Juventus FC gave young players a training experience like no other.

 We co-developed, scripted and shot training drills with professional players.  Young players watched the videos online, or on their iPhone. They then performed the challenge on the pitch , trying to match the athlete's performance. 

We co-developed, scripted and shot training drills with professional players.

Young players watched the videos online, or on their iPhone. They then performed the challenge on the pitch , trying to match the athlete's performance.