Nike Academy

Nike Football: The Academy


Brief
Show young footballers inside the Nike Academy – an elite-level football academy that helps exceptional players earn a pro contract.

Solution
We created a season-long narrative, telling the story of what it really takes to cut it at the top of this elite class.

Role
Served as the lead copywriter for the entire campaign across social strategy and execution, site updates and event design
Scripted and oversaw production of the promotional film used here

Nike Academy