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Nike Football: Arsenal 125


Brief 
Help one of the world's most iconic and beloved football clubs celebrate its 125th birthday.

Solution
We created a campaign that gave dedicated fans the chance to become part of the celebrations and part of the club's history.

Role
Co-developed the overall concept
Wrote all the site copy  

 Arsenal 125 was a collaboration between Nike Football UK and Arsenal Football Club. We created a dedicated Facebook page where fans shared stories about supporting their club.   The best stories were then chosen to be immortalised in a permanent installation at The Emirates stadium. These fan stories sat alongside those of Arsenal legends including Arsene Wenger, Tony Adams and Thierry Henry, making fans part of the history of the club they love.

Arsenal 125 was a collaboration between Nike Football UK and Arsenal Football Club. We created a dedicated Facebook page where fans shared stories about supporting their club. 

The best stories were then chosen to be immortalised in a permanent installation at The Emirates stadium. These fan stories sat alongside those of Arsenal legends including Arsene Wenger, Tony Adams and Thierry Henry, making fans part of the history of the club they love.