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Nike Sportswear: AW77 Hoody Experience

Brief
Create an online experience for Nike's AW77 Hoody, while introducing the Nike Sportswear influencers.

Solution
We created a site that mimicked the key feature of the AW77, and gave the influencers a platform to tell their story.

Role
Co-developed the overall approach
Wrote all the site copy

  The Campaign  The chunky zip was a key feature of the AW77 Hoody. We put it at the heart of the experience, enabling users to unzip the site.

The Campaign
The chunky zip was a key feature of the AW77 Hoody. We put it at the heart of the experience, enabling users to unzip the site.

 As users unzipped the site, they went through to each influencer's individual page. Here, each one told their story and gave their style insights on how to wear the AW77.   

As users unzipped the site, they went through to each influencer's individual page. Here, each one told their story and gave their style insights on how to wear the AW77.