BriefTo build buzz around the launch of the 2017/2018 Sporting de Gijón kit.
SolutionWorking with the client, we researched the club to find the principles that defined them as a team. We then created a line to encapsulate the feeling around the launch of the new kit.
Role• Researched the club to define their tone of voice• Wrote the copy for the kit launch
For this project, I worked alongside the great team at production company Binalogue. See more of their awesome work at binalogue.com.
This execution appear online.