Brief Develop a positioning for Sergio Ramos that captured the iconic defender’s personality and playing style. Then use this to frame the launch of his personalised Nike Tiempo boot.
Solution Working with the Nike team, we developed Corazon y Sangre (the literal translation is heart and blood, but for UK football audiences, think ‘blood and thunder’). This perfectly encapsulates Sergio.
Role Helped develop the positioning that framed all of Sergio’s activities to launch the new Tiempo.