BriefTo create excitement around the launch of the 2017/2018 Atlético de Madrid kit.
SolutionWorking with the client, we researched the club to find the principles that defined them as a team. We then created a line to encapsulate the feeling around the launch of the new kit.
Role• Researched the club to define their tone of voice• Wrote the copy for the kit launch
This execution appeared online and in physical retail stores.