Atlético de Madrid Kit Launch 2017/2018

Nike Football: Atlético de Madrid

 

Brief
To create excitement around the launch of the 2017/2018 Atlético de Madrid kit.  

Solution
Working with the client, we researched the club to find the principles that defined them as a team. We then created a line to encapsulate the feeling around the launch of the new kit. 

Role
Researched the club to define their tone of voice
• Wrote the copy for the kit launch

Atlético de Madrid Kit Launch 2017/2018

Atlético de Madrid Kit Launch 2017/2018

This execution appeared online and in physical retail stores.