Nike Football Facebook

Nike Football: Facebook Community


Brief
Give Nike's army of young footballers a content–rich, online hub to connect them to the sport and players they love.

Solution
We built the Nike Football Facebook community from 0 to more than 10 million fans, giving young footballers an online hangout they could call their own.

Role
 Helped develop the ongoing social strategy
• Wrote copy for the branded content
 Scripted and oversaw production of the promotional video used here

Nike Football Facebook