FC Barcelona Kit Insert

Nike Football: FC Barcelona Kit Insert


Brief
To make key football influencers feel like they were receiving something special, when they got their new FC Barcelona shirt delivered. 

Solution
We created an elegant insert printed on premium card stock. This gave a short history of the kit and invited fans to upload an image of themselves in the shirt. 

Role
Wrote all the copy
 

FC Barcelona Kit Insert

FC Barcelona Kit Insert

We created this premium card insert to accompany the new FC Barcelona shirt when it was sent to influencers.