Nike Football: In the Hands of the Gods

Nike Football: In the Hands of the Gods


Brief
Deepen the story around the football film In the Hands of the Gods.

This incredible true story features a group of football freestylers. The group decide to travel from England to Argentina to meet their hero, Diego Maradona – using only their football freestyle skills to support them.

Solution
We created an online treasure hunt, harnessing the skills of the film's stars. The experience pulled young footballers into the story and gave them the chance to win tickets to the film's premiere.

Role
Co-developed the online treasure hunt concept
Wrote all the site copy
Scripted and directed the voiceover for the promotional film used here

Nike Football: In the Hands of the Gods