Brief Deepen the story around the football film In the Hands of the Gods.
This incredible true story features a group of football freestylers. The group decide to travel from England to Argentina to meet their hero, Diego Maradona – using only their football freestyle skills to support them.
Solution We created an online treasure hunt, harnessing the skills of the film's stars. The experience pulled young footballers into the story and gave them the chance to win tickets to the film's premiere.
Role • Co-developed the online treasure hunt concept • Wrote all the site copy • Scripted and directed the voiceover for the promotional film used here