BriefIntroduce the world to Nike Football+ – a completely new approach to training. One that came free with Nike’s new CTR 360 boot.
SolutionWe came up with an integrated campaign that launched the boot and re-shaped the expectation of what new kit can do for your game.
Role• Wrote all the site copy that supported the training programme• Scripted and oversaw production of the promotional film used here
Won Creativity in Mobile Advertising, IAB Grand Prix Awards: 2010