Nike Most Wanted

Nike Football: Most Wanted


Brief
Motivate a dejected football audience to play for their own futures as they faced a summer with no home nations in Euro 2008.

Solution
We issued a rallying cry – prove your game and earn the ultimate training experience in a team handpicked by Sir Alex Ferguson.

Role
Wrote all the site copy
Scripted and directed the voiceover for the promotional film used here

Won Awarded Sport Category, NMA Effectiveness Awards: 2008

 

Nike Most Wanted