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Nike Football: The Chance


Brief
The Chance was Nike's global search for football's unsigned talent. Our brief was to amplify this as the social campaign for the World Cup 2010.

Solution:
We created a strategy that used the Nike Football Facebook page as the key hub for The Chance. This helped drive the brand’s Facebook page from a few thousand members to more than nine million.

Role
• Managed a team of writers to craft copy
Wrote site copy throughout the campaign
Scripted and oversaw production of the promotional film used here

 

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The Campaign
The Chance was Nike's global search for football's next superstar. After trials and events all over the world, the finalists had a chance to earn professional contracts.