Rio's Team Talk

Nike Football: The Chance UK Four


Brief
Help the four UK finalists of The Chance, Nike's global search for football's unsigned talent, prepare for the opportunity of their lives.

Solution
We created the ultimate training programme to help the UK four sharpen their skills.  

Role
Co-developed the overall plan
Scripted all the training videos

 

Rio's Team Talk

The Campaign
We kicked the whole thing off with an inspirational team talk from Manchester United and England defender Rio Ferdinand.

Ashley Cole_Final_v1

The Training Sessions
We paired each young player with a professional footballer in their position. The young hopefuls then got a masterclass to help them raise their game. 

Our fledgling left back had a training session with Chelsea and England defender Ashley Cole.

Nike Football: Robbie Keane and Aaron Lennon

We paired our young striker with Tottenham's Aaron Lennon and Robbie Keane.

Midfielder_AJ_JM_Final_v1

The midfielders were put through their paces by Manchester City's James Milner and Adam Johnson.

 We also got the lads a session with Arsenal's Craig Gant to understand, and feel, the importance of physical conditioning. 

We also got the lads a session with Arsenal's Craig Gant to understand, and feel, the importance of physical conditioning. 

 The four hopefuls spent an afternoon covering positional training and game strategy with Aston Villa's Gordon Cowans. 

The four hopefuls spent an afternoon covering positional training and game strategy with Aston Villa's Gordon Cowans. 

 And Manchester United's Renee Meulensteen took the lads through the importance of winning the mental battles on the pitch. 

And Manchester United's Renee Meulensteen took the lads through the importance of winning the mental battles on the pitch.