Nike Leap Day

Nike: Leap Day 2012


Brief 
Make Leap Day 2012 a city-wide activation day for Nike in London.

Solution
We created an event that turned London into a playground, taking over some of the city's most iconic landmarks to raise the profile of sport in the Capital for 2012.

Role
• Co-developed the overall event concept
• Wrote all the accompanying copy
• Scripted and oversaw production of the promotional film used here

Nike Leap Day