Nike+ Men Vs Women

Nike+: Men vs Women


Brief
Help Nike get more runners to sign up to challenges on its Nike+ platform. Challenges are the lifeblood of Nike+. Who can run fastest, longest, hardest?

Solution
So we launched the ultimate face off – men vs. women.

Role
Wrote site and newsletter copy throughout the campaign to keep the audience engaged

Won BRONZE, LIA Awards: 2010

 

Nike+ Men Vs Women