Paula Chasing

Nike+: Paula Chasing


Brief
Give UK runners a chance to experience the full force of Paula’s world-beating pace as she tackled the New York Marathon.

Solution
Together with Wieden + Kennedy, we co-developed Paula Chasing – a visceral reminder of Radcliffe's blistering pace.

Role
Wrote the site copy to help spread the influence of Paula Chasing
Scripted and oversaw production of the promotional film used here

Won SILVER, One Show Interactive: 2008

Paula Chasing