Nike PHOTOiD

Nike: PHOTOiD


Brief
Nike PHOTOiD enables users to take a photo of anything that inspires them and use it as the canvas to create their own NIKEiD shoes.

Solution
We promoted the service to the urban cool crowd who live for custom kicks.

Role
Wrote all the online and mobile copy to support the campaign
• Scripted and oversaw production of the promotional film used here

Won Mobile Campaign of the Year:, EverySingleOneOfUs Awards, GOLD; Alternative & Innovative Media, New York Festivals Innovative Advertising; In book, Creative Review; Bronze Mobile/Wireless, Clio Awards; FINALIST, Mobile, One Show Interactive; Best Use of Mobile, Revolution Awards; Revolution Award for Innovation, Revolution; Bronze, Creative Circle Awards: 2009

Nike PHOTOiD