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Nike+: Running Battle


Brief
Nike asked us to get a younger audience interested in its Nike+ running platform. 

Solution
We targeted the student community. Identifying the three biggest University rivalries, we offered them the chance to prove their superiority once and for all.

Role
Wrote all the site and newsletter copy throughout the campaign

  The Campaign  Provoking age-old rivalries to get students up and running. 

The Campaign
Provoking age-old rivalries to get students up and running. 

 Students signed up online to take part in a month-long distance challenge. Whoever ran the most Ks, won.

Students signed up online to take part in a month-long distance challenge. Whoever ran the most Ks, won.

 Spot challenges kept things interesting. Runners won new shoes, iPods and bragging rights for the fastest 1K, the most Ks over the weekend or the most runs in a week.

Spot challenges kept things interesting. Runners won new shoes, iPods and bragging rights for the fastest 1K, the most Ks over the weekend or the most runs in a week.

 We got online University newsletters and local press to feature the story and drive participation. 

We got online University newsletters and local press to feature the story and drive participation. 

 The competition raged on Facebook. While Loughborough’s most famous graduate, Paula Radcliffe, leant her support.

The competition raged on Facebook. While Loughborough’s most famous graduate, Paula Radcliffe, leant her support.

 We went to University campuses and gave away free Nike+ kits to runners and got participants to join the competition.

We went to University campuses and gave away free Nike+ kits to runners and got participants to join the competition.