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Nike Football: Tear up the Pitch


Brief
Help Nike launch the new Mercurial – the world’s fastest boot.

Solution
We created Tear up the Pitch – a national competition to find the UK's fastest players.

Role
Co-developed the overall concept for the campaign and event
Wrote all the site copy

  The Campaign  Nikefootball.com announced the search for the nation's fastest player.

The Campaign
Nikefootball.com announced the search for the nation's fastest player.

 Young footballers signed up through Facebook and joined the team led by the athlete from their region. 

Young footballers signed up through Facebook and joined the team led by the athlete from their region. 

 Theo Walcott led London, Gabriel Agbonlahor took Birmingham and Nani called out Manchester. We used targeted Facebook ads to drive young players to sign up.

Theo Walcott led London, Gabriel Agbonlahor took Birmingham and Nani called out Manchester. We used targeted Facebook ads to drive young players to sign up.

 Every athlete personally attended the trials in their region and helped choose the fastest players.  The fastest players from each region then went onto the Tear up the Pitch National Finals in London. The three teams battled each other for the title of nation’s fastest. The winning team got bragging rights and a week’s training with Barcelona FC’s coaches.

Every athlete personally attended the trials in their region and helped choose the fastest players.

The fastest players from each region then went onto the Tear up the Pitch National Finals in London. The three teams battled each other for the title of nation’s fastest. The winning team got bragging rights and a week’s training with Barcelona FC’s coaches.

 Information on the Mercurial drove young players to NikeStore.com where they could purchase the boots.

Information on the Mercurial drove young players to NikeStore.com where they could purchase the boots.

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We filmed the London event and posted it online to complete the story.