BriefHelp Nike promote the new performance design elements of its NIKEiD customisation service for football boots.
SolutionWe chose the biggest Premier League game of the season as our launchpad – Manchester United vs. Arsenal. And we invited fans to design boots for their idols.
Role• Co-developed the overall concept• Produced all the site copy• Scripted and directed the voiceover for the promotional film used here
Won SILVER,eCommerce, LIA Awards: 2008