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NIKEiD: Their Game. Your Finishing Touch.


Brief
Help Nike promote the new performance design elements of its NIKEiD customisation service for football boots.

Solution
We chose the biggest Premier League game of the season as our launchpad – Manchester United vs. Arsenal. And we invited fans to design boots for their idols.

Role
• Co-developed the overall concept
Produced all the site copy
Scripted and directed the voiceover for the promotional film used here

Won SILVER,eCommerce, LIA Awards: 2008

NIKEiD: Their Game Your Finishing Touch